It all began in London 1978, when a leading spirits industry entrepreneur was introduced to a light, coconut-flavored rum drink by a friend who had brought it back from a trip to South Africa. It was called Coco Rico and they were amazed by its rich flavors and unique taste. The potential was clear - it tasted like summer in a bottle and it needed to be brought to the wider world. Coco Rico soon became Malibu, and so the sunshine story began... Over 40 years later, Malibu is one of the world's dominant flavored spirits brands, used in iconic cocktails such as the Piña Colada and the Daquiri. It's original slogan, "It comes from paradise and tastes like heaven", still rings as true today as it did back then.