Jose Cuervo is the world's number 1 Tequila. Jose Cuervo is the original Tequila, since 1975. In 1795, the King of Spain granted José Antonio de Cuervo the first concession ever to produce Tequila commercially. This singular event marked the birth of Tequila. The Jose Cuervo® recipe and process has been passed down and upheld by a family of entrepreneurs, inventors, and risk-takers. It's no wonder Jose Cuervo is the most awarded family of Tequila in history.