Bulmers cider was established in 1887 by Percy Bulmer following the advice of his mother to make a business in food or drink, as they ‘never go out of fashion'. His enterprising cider business brought about something of a revolution, transforming cider from a drink enjoyed mainly by farmhands, to a drink enjoyed by the masses. Percy's brother and business partner Fred once cycled 500 miles in seven days in the pursuit of quality apples for Bulmers cider. The belief that better apples make better cider still holds true today.