Drinks Inc. Launches Two Exciting Mionetto Brands at Summer Party

Aug 26, 2024

At Drinks Inc., we believe in celebrating every milestone with style, and last Thursday, August 22nd, was no exception! We threw a spectacular summer party at The Perch in Belfast to introduce not just one, but two fabulous new additions to our portfolio: Mionetto Aperitivo and Mionetto Prosecco 0.0%. And let us tell you, it was an afternoon to remember!

The Italian charm was in full swing as over 70 customers joining us for an afternoon of live music, delightful Italian nibbles, and, of course, exclusive tastings of our latest offerings.

These two new products come from the esteemed Italian winery, Mionetto, with whom we’ve had the pleasure of partnering for over three years.

James McLornan, Drinks Inc. Category Manager said:

“We have worked in partnership with Mionetto for over 3 years and are delighted to add these new Mionetto additions to our ever-growing portfolio. There has been a huge surge in both the zero alcohol and spirit aperitifs categories, with alcohol free growing by 23% in the last 12 months. We’re very pleased to be able to offer our on- and off-trade customers more quality products from Mionetto.”

Shane McNally, Country Manager, from Mionetto added:

“We introduced Mionetto Aperitivo, a bittersweet herbal liqueur, into our collection in response to a growing trend for Spritz drinks, which increased in volume by 6.4% in 2023. We are very pleased to further strengthen our relationship with Drinks Inc. and look forward to seeing these lines available to their customers across Northern Ireland.”

So, what makes these new drinks so special?

Mionetto Aperitivo is a bittersweet herbal liqueur crafted from 100% natural ingredients, featuring a unique blend of citrus and botanicals like sweet red orange and liquorice. It’s the star ingredient in the perfect Mionetto Spritz:

3 parts Mionetto
2 parts Mionetto Aperitivo
Topped up with soda or sparkling water
Garnished with a slice of orange

For those who prefer a zero-alcohol option, Mionetto Prosecco 0.0% is a game-changer. Made from Glera grapes, it offers the crisp, fruity taste of classic Mionetto Prosecco, minus the alcohol. With hints of citrus and green apple, this sparkling drink is refreshingly sweet and perfect for any occasion.

We’re absolutely thrilled to have these new Mionetto products in our lineup and can’t wait for you to try them. Here’s to more exciting adventures with Drinks Inc. and Mionetto—cheers! Order now online or via your Sales rep or Telesales.